Marketing and advertising has changed
People turn to the internet when looking for new homes in today’s real estate world. A few years ago, you looked them up online on a desktop, got a map, and drove out to see a potential residence. Today, you grab a smartphone and go, because anything after that, you can look up on your phone. With the gigantic shift to a mobile internet, REALTORS© need to stay in the game by increasing their web presence.
Real estate is a field that is defined by you as the agent and the way you conduct your business. It’s making yourself a relevant and important resource to your client base and the community as a whole.
With so many agents out there vying for a piece of the real estate market, it’s easy to get overlooked by potential clients. In order to rise above the fray, you need to find a way to market yourself effectively. If your marketing plan entails sending out mass emails, and placing newspaper and magazine ads, think again.
The days of effective outbound marketing are fading fast. Today, you’ll need to turn your focus to inbound marketing and create an online presence with your website, social media, and content marketing so you can naturally attract your target market to you.
In today’s World, it’s about becoming the only resource for your clients, creating your personal brand, and staying relevant to your area of expertise. Having your own real estate website is the best way to protect all of these areas and maximize your development and growth of your business.